When LeBron James was awarded his second NBA Finals MVP trophy shortly after winning his second NBA Championship last month, he celebrated by raising both his arms up high. With his palms open, some 10 feet off the ground and facing the world, James’ thumbs and index fingers joined. It’s a hand gesture he’s flashed on basketball’s big stages — NBA Finals, NBA All Star Game intros — for several years now. This gesture is known as “throwing the roc”, which is really just a hip way of saying someone is using their hands to make a diamond shape, which in turn represents Roc-A-Fella records, Jay-Z’s hip hop label (Damon Dash also a co-founder, so I wonder if Dame had as much to do with the Roc sign as Jay).
That James, the biggest and best athlete on earth, flashes this sign would be a bigger deal if Jay, his wife Beyonce, and his friend Kanye West — who all “throw the roc” with regularity — aren’t currently the biggest names in entertainment and completely dominating US pop culture, which, in turn, is the major driving force behind world pop culture.
The very first post of this blog wondered if Jay is the most famous figure in all of entertainment right now, given that dude is, literally, everywhere. Obviously he’s all over music and hip hop news, but he’s also producing films (scoring big budget blockbusters like Great Gatsby and producing/promoting small indie flicks like An Oversimplification of Her Beauty), running a sports agency, partly-owned an NBA team, produced the hottest selling sports video game, took part in the reelection campaign of the most famous world leader on earth, and is married to a pop diva who’s also everywhere herself and, judging from Twitter reactions following her concert in LA two nights ago, is the greatest performer ever.